C.H. McGee, known as, “Cube,” laid the foundation for what would become a beacon of community and culinary in Seagrove Beach. His vision and appreciation for the Gulf-front land inspired the café’s inception, which started as a haven for travelers seeking the necessities in a remote, untouched paradise. Throughout the years, Seagrove Village MarketCafé has evolved into a treasured tradition for generations of families. Ann and George Hartley, who purchased the restaurant 25 years ago in 1999, have lovingly preserved its legacy while infusing their own passion and dedication into every aspect of its operation.

The Hartley family have been South Walton locals since 1997 back when only 15-20 full-time elementary school kid families lived on 30A. Just one street over from their family home was the Seagrove Village MarketCafé. While the Hartley home was under construction, George would walk to the market and order a coke. He didn’t even realize it had a restaurant in the back for months. Over time, George became a regular in the market, always ordering his favorite, the shrimp po’ boy. One afternoon, he overheard the current owner mention that they were ready to retire. George simply replied, “How much do you want for it?” That one question led to a check and a handshake that would change the course of the Hartley family’s future and place them on a culinary journey that has transpired into a 30A legacy.

Stop by Seagrove Village MarketCafé to celebrate 75 years of tradition, community, and culinary excellence. Whether you’re a local or a first-time visitor, there’s no better time to experience the magic of Seagrove Beach.